Sam's goal was ambitious. And when you learn that Sam had no background in textile engineering, it might sound even crazier. However, Sam never set out to be a technical engineer lead; That wasn't his skillset. Sam's background is entrepreneurship, from starting small businesses himself to regularly spending time at NYU Stern and surrounding himself with business owners his whole life. He focused on the steps the business needed to take, who needed to be involved, and how to find those people and align them with our vision in order for Indersity to not only develop a solution but actually bring one to market. His vision, deep understanding of the customers' needs, adaptability, and eagerness to outwork everyone are what fueled Indersity.

Now that Sam found capable partners with proof that a solution is possible, Sam raised $50,000 from family members to go in on Indersity. After a year of developing and testing new solutions, we developed a three-layer rugged shell material that has a 40,000mm waterproof rating, a 30,000g mvtr rating, and is PFAS-Free*.

*No intentionally added per- and polyfluorinated substances.

In the 2024/2025 season, we beta-launched the 40/30 shell to competitive freeride athletes. This was our first shell, and we were seeking out as much raw feedback as possible. So we went straight to the skiers who would put our shell through the ringer in the freeride and backcountry environments the shell is meant for.

We also launched a small batch of shells on our website.

The launch was a great success. We found competitive freeride athletes across North America who loved our mission, giving us invaluable feedback on our gear and spreading the word to their home mountain communities. In addition to that, we sold out on our website through purely organic reach.

Now, thanks to the competitive freeride skiers' early support and invaluable feedback to our company, we've sponsored them all so that we can continue creating and testing gear with those who push it to the limits, and continue spreading the word through local communities.

After working with over 40 freeride athletes who wore our shell during the 24'/25' season, we are now launching our 25'/26' winter line with our most durable and most functional design yet. Our shellwear has gone through thousands of hours of testing by dozens of hardcore skiers and mountaineers for us to perfect every inch of our 25'/26' line.